Cultural literacy

Design ideation is not just about the ability of individuals to come up with great ideas. It's also about how an individual's idea connects to other people's ideas. In a global context, where innovation is at a premium, ideation, then, becomes an issue of social connectivity across borders, or and expression of cultural literacy, that is, a mindful openness to other cultures. Such openness, in turn, becomes instrumental in the creation of high-value goods and services for international markets.