Ideation suggests ways of generating, developing and communicating ideas. but it's not simply an activity of producing as many ideas as possible for any given task, as may be the case with so called "brainstorming" for ideas. That is, ideation is a purposeful and focused process. It is also a decision-making process. But focusing doesn't mean saying yes to any idea that pops up. To focus, as proposed by Steve Jobs, the co-founder of Apple, "means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.". So difficult choices have to be made along the ideation route: Which idea seems the best? The opportunity may never come around again. In conclusion, then, the best course of action for ideators is to say no to ideas that don't excite, speak to their values, or further their design agenda.
No comments:
Post a Comment