Creative writing prompts is a way of inspiring innovation and as such is an ideation tool. Now, in the age of artificial intelligence, the word prompt, in its meaning of 'to make something happen' or 'prompt someone to do something' (verb), or 'something done quickly and without delay' (adjective) or, as a noun, 'a sign or set of directions to say, write or do something', is taking on a new significance. And so AI is being used to generate images based on text prompts, or generative artificial intelligence (GAI) - a short and precise sentence that describes the desired image. Accordingly, AI algorithms turn text input into images by combining and altering existing images using artificial neural networks. Currently, the way the AI industry is doing this is to train machine learning algorithms through real photos that already exist on the internet. Yet AI generated images are potentially limitless and so the technology of text to image generators provides a new approach to ideation. That is, in conceptualising designs, a human-machine interaction, or dialogue between visualisation (non-verbal) and language (words). But the technology is not without controversy, notably because the question of copyright has not be resolved. That is, it remains unclear where things stand for the people who own the original images used by the AI generator. This uncertainty reflects the idea/expression dichotomy in copyright law, that is, while ideas, facts and concepts are not protectable by copyright, the expression of those ideas, facts, and concepts are protectable. As a reaction to this, Getty Images, one of the world's biggest libraries of stock imagery, has banned AI-generated images from its site.
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