The idea of Now

The concept of now represents the inevitability of transience - the space between change and flow, between the nature of the relationship between being and becoming, or between space and time - a kind of fleeting sense of reality. As such, the concept of now is embodied in ideation. But defining the true nature of now takes on elusive yet provocative and fruitful associations. It has crossed cultures and civilisations, people and places, and countless interpretations have been proposed, as exemplified by Buddhist impermanence and the ‘feeling of things’ of Japanese aesthetics. In this, ideation presents itself as an agent for change, in a state of flow. This suggests that ideation, as action of process or continuous change, portrays the here and now, at the present time or moment. This also suggests that the ideation process can be viewed through an ontological lens of being and becoming, and how the idea links the present to the past pointing to the future.