Ideas appear extensively in the sociology of design, in the sociology of innovation and culture. While content and context naturally vary, the way the idea is being communicated affects the perception and appreciation of, and the response to the idea. The presentation of the idea also releases and conveys the emotion embedded in the ideation process. All which reflect and deepen individual and societal understandings of design, both as process and outcome. The advances of technology has not fundamentally changed the underpinnings of ideas. For instance, GenAI simply masks the simple art of observation or what is seen in the imagination. And so, ideas are generated, developed and shaped by the cultures we live in, by the circumstances of life, or by the particular gifts or weaknesses we have as individuals. Indeed ideation lies so deep in human nature that one is tempted to think of it as innate. To paraphrase; I ideate, therefore I am.
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