Brute ideation

In the 1990s, Rem Koolhaas’s architecture office perfected a workflow referred to as “brute force”: Throw as many designers as possible at a project and make an infinity of models; if you create all possible solutions, one has to be the best. Brute force is now a common practice for larger firms. In the context of the creative arts, moreover, the word "brute" can be associated with "art brut" ("raw art"or "rough art"), or, in the context of architecture with "brutalism" (from Fench "beton brut"). Might the word brute, then, as an adjective be applied to the ideation process in the sense of generating and communicating forcefully a large number of ideas to deal with the problem at hand, or "brute ideation"? Yet such a quantitative approach to idea generation would make sense only as long as it remains a purposeful, focused activity ("problem solving"), in contrast to "brainstorming", which generates lots of random and directionless ideas at one fixed point.