While ideation is not confined to particular physical places or spaces, the shift towards working remotely, or Out of Office triggered by the global virus pandemic in early 2020 highlighted the importance of designers being able to continue sharing ideas with colleagues online. For example, to be able to
is, creating an Off Studio ideation platform that enable designers to make real-time connections providing an ideas exchange irrespective of geographical location. Also, in remote mode, when the physical studio environment is supplanted by technology, artificial intelligence and cloud computing may suggest turning ideas into "big data", a format that could further enhance creativity and innovation on a collaborative basis. Yet while adaptive and flexible working is the order of the day, including video meetings and screen sharing, most designers would agree that studio culture and creativity inevitably suffer when people work entirely remotely. Remote working, then, is hardly a long-term replacement for meeting face-to-face, particularly for very personal businesses such as design. Indeed, as a general observation, the more technology, the more people want to meet in person to bounce ideas off each other, and build trust with one another.
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