Ideation from home

The free flow of ideas highlights how ideation realistically doesn't only happen in the studio, the office or at home, but in many 'other places'. But working remotely from home has been criticised for reducing new ideas and innovation. That is, or so the argument goes, work becomes more siloed, close team interaction diminish over time and new ideas struggle to get in whilst groupthink flourish. Accordingly, to counter remote working from home, people should be back in the office where they can see each other in person, talk to each other and connect face-to-face. Yet the trend to work from home seems strong, facilitated by technology, from video conferencing to Cloud collaboration. But the question remains; what happens to ideation in the working from home scenario. Because ideas are not just abstract but visual and concrete too which call for diverse ways of working and communicating including hands-on activities and person-to-person collaboration.