Ideation and healthy insecurity

Ideas are akin to propostions, proposals or suggestions, that is, the idea is not the same as the final outcome. Yet in communicating the idea, the ideator naturally wants to present the idea in such a way as to convince the audience the idea is worth supporting and taking to the next stage in the design process. Nonetheless, a modicum of uncertainty or common sense may be appropriate when communicating the idea without necessarily lessening its true potential or impact. Or, 'to succeed one has to be slightly uncertain, not sure of oneself, slightly in fear', says Frank Gehry, the American architect and designer. 'Of course - it's a healthy insecurity', Gehry continues: 'I think that's critical. When it becomes to precious and not real, it doesn't serve you well. As soon as you become sure about what you're doing, forget about it ...' (Frank Gehry; interviewed in The Times of London, July 10, 2021).