Ideas drive design

Designers are spoiled for new ideas, without which most everyday design activity would soon become dull or no longer fresh. Indeed, design is much about experimenting with thoughts and ideas on how people live and interact with their environment. Ideas, however, come and go, and often swiftly, testing the attention span of designers. What designers need to consider then, when an idea appear, seemingly, out of the blue, is whether or not it will hold their attention. So if a designer think they might lose interest halfway through the design process, perhaps they should reconsider getting involved. Because while the idea can get the design process started, follow the idea through is not always a part of its initial offering.This observation help explain why ideation is about generating, and communicating ideas, not necessarily realising them. Indeed, ideas contain designers' most creative impulses and, arguably, drive the design.