Earth-friendly ideas

Environmental concerns and sustainability issues are increasingly important in design ideation, and whether designing for products, services or systems. But ideas are elements of thoughts that can be either visual, concrete or abstract. In the case of abstract ideas or concepts, and particularly if the idea is digital-bound, that is, not physically enacted, it might be difficult to assess the idea's impact from ecological or sustainability perspectives. It is then that communicating the idea in simple language is essential, to make the idea as transparent and understandable as possible, for expert and layperson alike.