Sunday, May 05, 2019

Ideation as stream of consciousness

Ideas are elements of thought. But ideation, at the early stages of the design process, is not just thinking. Because thoughts create feelings. And feelings create actions. And actions define design outcomes. Ideation, then, is a process, or a continuous flow of  thoughts, feelings and actions. That is, thinking generates ideas, which, combined with feeling, produce a desire to express the idea, which, in turn, triggers the action to communicate the idea, and through using a range of ideation tools, such as words, sketches or models. Ideation, then, could be perceived as a stream of consciousness, or a narrative mode, device or method that attempts to capture and express an idea made up of numerous thoughts and feelings which pass through the mind of the ideator.

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