Glocal-ideation

Glocal-ideation, a contraction of globalisation, localisation and ideation, and borrowing from the notion of glocalisation in the social sciences and postcolonial studies, may be understood as an ideation process that combines the concerns of localism with the forces of globalisation, or a local adaptation and interpretation of global forces. That is, adaptation of universal ideas to local levels and conditions. The spread of universal design ideas has had, and continues to have an impact on a range of specific design areas in local contexts, from design education to architecture, product design and media. For example, the Bauhaus pedagogic model, modern and postmodern architecture (theories, styles and materials), high-tech consumer products and social media platforms. With growing concern about glocal issues such as climate change, waste products and sustainability, glocal-ideation becomes a necessary approach in the early stages of the design process.