Write it down!

It's a truism among ideators yet not always followed. That is, the moment an idea strikes you - the proverbial light bulb or "Aha!" moment, write it down, or sketch it out — no hesitation. Whether on a piece of paper, smartphone, or a Post-it Note, it doesn’t matter. Getting into the habit of noting down each idea also increases the chances of realising it, that is, ideators find that writing down ideas (rather than just thinking about them) improves motivation to take the idea further. Indeed to be motivated we need to make something happen which, in the context of ideation, means capturing the idea jotting the first few words or doing a rough sketch. From there on, it's also important to find uninterrupted time to expand and develop the idea. In other words, idea development needs focusing.