Ideation, as a form of creative activity can be either structured or unstructered , as enjoyed or observed in the way we play games. Structured play, then, includes board games, such as chess, or organised sports, such as tennis. Unstructured play, or free play includes many collaborative improvisational games such as story-telling or role-play. Games can also be played solo, of course. But there is no single definition of free and unstructured play, nor are there any specific prescribed methods. And so, structured and unstructered creative activity may overlap. Brainstorming, for example, is a technique to generate ideas that can be either a managed, goal-oriented session or a more spontaneous, open-ended affair, or both, that is, hybrid. And so with ideation.
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