Ideation has affinity with the term improv, from improvised performance inspired by earlier theater forms such as commedia dell’arte and cabaret. At its core, improv is the art of making things up on the spot where improvised scenes often incorporate suggestions from the audience. And so, in the context of ideation, GenAI can be seen as an improv partner because it immediately responds to the user prompt by offering something new that directly builds on what the user gave it. That is, working with improv dialogue, the chatbot responds to the user prompt with edits and multiple additions ("yes, ands"). But like any improv performance, the variety and quality of the output depends on the user/bot interaction. That is, the more the user brings curiosity, specificity and spontaneity to the partnership, the more imaginative and meaningful the results become.
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