Wednesday, March 14, 2007

Ideation Workshop

We have all experienced how ideas often come to us 'out of the blue' - the proverbial 'Aha!' or 'Eureka' moment. But ideation is not just an internal activity ('thinking'). Ideas need to be externalised, or nobody else would know about them.

The workshop aims at raising awareness of how we generate, develop and communicate ideas through the use of conceptual tools*, including drawing.

* Conceptual tools are means through which ideas find their expression.