Monday, July 23, 2012

Ideas communication: Diagram and doodling

According to Hideshi Hamaguchi, the Japanese engineer and inventor of the USB Stick, if you don’t have the talent for drawing but are good at strategic thinking, then you can still become a great product designer. All you have to do is connect the design to the strategy and then turn into a language the company management people and the consumer can understand. To keep creativity on the top and communicate the design, Hamaguchi intentionally uses both diagram and doodling to bridge logical and intuitive thinking. Source: http://www.yankodesign.com)

Monday, July 16, 2012

Non-designer designers

"The glossy, black and metal slab [of the iPhone] came about because Jobs had acquired great design taste, even though he wasn’t really a designer. Or was he? That depends on the definition we use. Jobs wasn’t a designer, because he didn’t have a degree in any design field. In his professional life, he didn’t directly engage in the kind of creative work that we usually associate with professional designers. Yet you needn’t have designer credentials to think and act as a designer. Jobs exemplified many of the traits of a great designer: He was creative, curious, exploratory, and playful. His father had taught him that it was important to care about the craft of anything you built. Influenced by Zen philosophy, Jobs paid close attention to the world around him and came to appreciate the kind of simple, refined aesthetic." John Edson