What If?

Sometimes underestimated or overlooked in the ideation process is the power of questioning ... what if? And so, when speculating from the here and now into future possibilities, when exploring materials and processes and when developing innovative applications in new social, cultural, economic and political contexts we are prompted to ask crucial questions. Indeed, asking the right question can speed up solution finding or problem solving.This calls for multiple approaches to ideation, from rigorous enquiry and sensuousness to lateral thinking and hands-on experimentation across design disciplines.