Idea prototyping

Prototyping, or modelling design ideas is evolving. Developing from the tradition of the crafts, prototyping in the digital age with the aid of modelling software can now be seen as both generative and dynamic, offering new ways of exploring and communicating feasibility of ideas, and whether in form or appearance (aesthetic model), or function (proof of concept) . The distinctions between analogue and digital idea prototyping, or the physical and virtual are dissolving to the point where they have now become outmoded terms in design ideation.

Ideation in the digital age

The digital age urges us to move fast forward. But technology does not neccessarily cut us off from traditional ideation tools such as pencil and paper that make for a gentler and more comfortable step into the future.