Saturday, February 24, 2024

Chatbot creativity

Web-based search engines are commonly used as an ideation tool. Yet their longtime dominant position has attracted sponsored content fuelled by "search engine optimisation" techniques which are pushing down genuinely useful results. In response, chatbots, such as ChatGPT and Google Gemini are poised to shake up how traditional online search works. That is, rather than typing in a string of keywords, chatbots are conversational or interactive agents using natural language that provide instant response to the user. But there's a catch. Whereas most of these chatbots have free versions, they typically limit the number of queries that can be made. So, chatbot platform providers offer premium levels that provide smarter chatbots with additional features which, however, have to be paid for. A usage-paid pricing model, however, and particularly in education, raises the question of users' equal access to chatbots, as paid versions unlock privileged access. Another concern with the use of chatbots is that, and unlike conventional online search producing matter-of-fact results, they have been known for providing deceptively convincing responses, known as “hallucinations". In fact, chatbot generated content may be inaccurate or false. The new generative AI tools, then, open a can of worms regarding accuracy, trustworthiness, bias, hallucination and plagiarism - ethical issues that pose risks to human interaction, performance and equality. But used responsibly, chatbots can assist in stimulating, provoking, and reviewing thoughts and ideas. In short, the extensive knowledge base that chatbots build upon can be a very useful ideation tool. Indicative source:https://www.sciencedirect.com/science/article/pii/S2713374523000250

Thursday, February 08, 2024

The medium is the message?

'In a culture like ours,' wrote Marshall McLuhan (1964) 'long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.' That is to say, the medium that is used for communication is more important than the actual message itself. More important?, or rather that the value of any message should be viewed through the medium by which it is communicated? What ,then, does McLuhan's expression mean for ideation in the digital age? Is the idea the medium, or the message? Or, both? In human-technology relationships, does ideation reflect the ethos of modernity to transform ourselves, our ideas and the material world through technology? Or, in post-digital society, does it suggest design can be perceived purely as a conceptual medium liberated from the need of realisation? If so, are designers conceptualisers first, and makers second, if makers at all? Discuss.

Sunday, February 04, 2024

AI: creative vox populi?

Generative AI is being promoted as a tool for creating new ideas, or augmenting content such as audio, text, images, and video, which is often shared on social media platforms, such as Instagram or TikTok. Indeed ideas are content. But more than this, generative AI has the potential to democratise design allowing greater participation in decisions around societal innovation. However, new ideas or content thus generated may not be that original but rather reconfigured versions of something done in the past. In fact, much creative content on media platforms is about remaking existing ideas, or piggy-backing off the creativity of others. Moreover, as generative AI is apt at generating variations of ideas, this may lead to a feedback loop where AI generates content that is already popular or proven to be successful on social media. That is, generative AI is socially embedded giving a boost to creative vox populi. Yet what is originality in the age of AI?  Revisiting older ideas, however, can be fruitful in problem solving ("what's wrong"), or in solution finding ("what's right"). That is, the circularity of ideas, in which each idea is revisited at intervals, at a more sophisticated level each time may help generate ideas for the emergent circular economy, defined as an industrial economy that is restorative or regenerative by value and design.