Narrative design

Language is integral to design, and it is hard to find a design solution which cannot be described in words. But although designers are trained in problem solving using both words and images, a designer usually starts by getting the client to describe their needs and desires, and often arrives at a solution as much through that interaction as through anything the designer can read from a brief or, say observe from a site visit. Narrative design, then, suggests that clients can achieve a desired outcome only when they can tell the story of their wants and needs, often in the context of a more extensive narrative. In the client-designer interaction, language helps to chart the design process, even when images (such as sketches and computer renderings) can represent its current state. A picture, then, is not always worth a thousand words -sometimes, it is the words that identify the problem. The client-designer interaction, then, is part of the design solution, and is why the narrative can have such a huge impact on the design outcome.

Art before technology

The tag "paper architect" was sometimes applied to Zaha Hadid (1950-2016) in her early career due to her lack of built work, but the term might be appropriate for an architect who painted, scribbled or drew her ideas before they were rendered by computer.  Her drawings and paintings may have affinity with, for example, Le Corbusier, Scharoun or El Lissitzky in terms of colour and fluidity. Yet, according to Hadid, 'the paintings were always part of the building - but they were never done as pure art’. Instead she used her art to test spatial ideas that she couldn’t yet make concrete without the aid of computer algorithms. Paradoxically, then, it might be said that it was technology that had to catch up with Hadid- not the other way round.