Self-reflective pondering

Design ideation is about creativity and generating ideas. But it also about developing ideas which is a self-reflective activity at a conscious level. Ideation, then, as a reflective practice, goes beyond techniques such as "brainstorming", and focuses on the quality rather than the quantity of ideas. Moreover, as a purposeful and valuable activity, ideation involves the skillful use of ideation tools to help develop and communicate ideas using both verbal and visual language.