Committed to ideas

Do ideas demand definitions, structures, and commitments? But once our ideas are defined, structured and committed, we might feel caged, trapped, or limited. Yet if we want to realise our ideas we have to take them seriously: In ideas start responsibility!

Ideation as essay

Design is a hybrid medium reflected in how designers employ ideas from both fiction and reality. This suggests that the designer, in articulating ideas in written form, becomes an essayist whose narrative veers in and out of experiential knowledge framed within a fiction. The literary form of design ideation, then, is the essay rather than the hard science paper.

Community of ideas

Within the general framework of ideation, where intuition, information and matter converge, we find, with the emergence of new knowledge and cross-pollination of ideas from design and science, a community of ideas where there is not only variety of ideas, and rivalry between them, but also awareness and respect of how each idea fits into that community.