Ideas communication

"It really helps if you can communicate your ideas. I work with so many different types of people – people from all over the world, people without a design background – so for meetings or phonecalls, it's key. Your ideas should speak for themselves, but people love to hear the story behind them." British designer Paul Cocksedge

Ive got an idea

'What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but then the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

The nature of having ideas and creativity is incredibly inspiring. There is an idea which is solitary, fragile and tentative and doesn’t have form.

What we’ve found here [at Apple] is that it then becomes a conversation, although remains very fragile.

When you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation. But when you made a 3D model, however crude, you bring form to a nebulous idea, and everything changes - the entire process shifts. It galvanises and brings focus from a broad group of people. It’s a remarkable process.'

Jonathan Ive, http://www.thisislondon.co.uk/lifestyle/london-life/sir-jonathan-ive-the-iman-cometh-7562170.html

Sinovate

If China is to flourish, argues The Economist, its manufacturers must move up the value chain. Rather than bolting together sophisticated products designed elsewhere, they need to do more design work themselves. Taking a leaf out of Germany’s book, they need to make products with higher margins and offer services to complement them: Innovate or slow down.