Idea considerations

When Hong Kong graphic designer Toby Ng was asked: "What is the most important thing for you to consider when you’re coming up with new creative ideas and solutions?", his answer was: "Every idea must be appropriate, meaningful and understandable". His consideration could also be regarded as an expression of what characterises design ideation. That is, ideation is a purposeful activity whereby the idea generated is meaningful, is appropriately developed, and communicated in ways that are understandable.