Ideation and disruptive innovation

Although the notion of disruptive innovation is not new - industrial history is full of examples, from rail mania and mass production to computer and social media revolutions, it has become a buzz word in the business world to solve problems and create opportunities by focusing on disruptive rather than incremental or evolutionary forms of innovation. Applied to businesses, then, disruptive innovation shows similarity with design ideation in that both strive to generate groundbreaking ideas that have capacity to transform existing markets, or create new ones for goods and services. Thus disruptive innovation, like ideation, may produce fresh perspectives in which "Aha" Moments occur. Moreover, in making the connection between disruptive innovation and design ideation, the business and design sectors seem to share elements of disruptive thinking, which may further suggest that business schools and design schools can learn from each other.