Letting go

Circumstances are always shifting and changing in the realm of design ideas. You may feel the need to return once again to a previous condition, just to see if things might have changed. If they have not, let go of the idea and leave in good conscience.

Timely effort

"It's not just effort that makes it possible for a new product to be a massive hit. It also has to be timely and technology should be ready to make a certain design a reality." Lee Minhyouk, vice president for design at Samsung Mobile, admitting in an interview with Reuters that his work does not yet match the work of Apple's Jonathan Ive.

The forgetful professor

Modern science tells us that if you train your working memory, it increases fluid intelligence, which is what gives you the ability to reason and solve new problems. Adds memory aid expert Tony Buzan: "As you train your memory, you become simultaneously more creative on all levels and fascinatingly, less stressed. It's because you're not trying to remember in linear ways, which isn't how your mind works." This suggests that if you train your memory, your physical brain cells make more connections and you'd get better at ideation. But does that help explain "the forgetful professor?"