Robust ideation

Although inspiration and imagination play essential parts in generating and forming ideas, bringing a sense of organisation and structure to ideas makes for a more robust ideation process. Moreover, at the presentation stage, ideas may need to be edited or fined tuned. But this does not necessarily mean that any elements that have been edited out cannot be inserted back later or put into another creative project. Skilful use and management of creative resources pave the way for effective communication of ideas towards their realisation.