Safety in ideas

It's the business of designers to challenge convention from time to time. But when we do this, we risk alienating those with a vested interest in maintaining tradition. And often too, we just can't tell if a new idea is a stroke of genius or a stupid notion until we have begun to try it out. So we have to take that risk. It takes courage to explore different ideas, approaches and solutions. But designers owe it to themselves to ideate and experiment. And as long as we keep reaching for new ideas and possibilities we are likely to find one that works.