Ideation, strategy and tactics

When you have a big idea, communicating the idea will involve ideation tools. And if the idea is the strategy, then ideation tools become the tactics, or operational means, for communicating the idea. But does a great idea (strategy) depend on brilliant ideation tool skills (tactics) for success? Arguably, if the idea is strong enough, you can get by with mediocre ideation tool execution. But why risk letting down a big idea through poor communication? Although it could be said that even the best tools (tactics) can’t compensate for a lousy idea (strategy).