Words, words, words

Design ideation is typically an iterative process, interaction or dialogue between words and images. Ideation also works with artefacts and objects (including sketch models and rough prototypes). Words alone, however, may be perceived as weakness in ideation ("words, words, words") because they can be ambiguous, messy even, or pure abstraction, that is, building blocks without material constraints. Yet, arguably, the ambiguity of words allows more point of entry for creativity and innovation.