Ideation and plasticity of the brain

'The ability to personalise our brain in response to environment and individual experience is known as "plasticity". As we make our unique way through life, we develop our own particular perspectives due to the connections between our brain cells that are driven and shaped by our specific experiences. It is these connections which normally enable us to associate people, actions and objects with the sequence of episodes that amount to our life story. Our brain is in constant two-way dialogue with the outside world, shaping and re-shaping our neuronal unique configurations into a unique "mind"'. Susan Greenfield, pharmacologist.