Sunday, June 16, 2013

Crowdfunding ideas

Designers naturally want to realise their ideas. But getting funded for a new product or service can be a problem as big firms or institutions, unlike start-ups, seek to minimise risk. An alternative to traditional funding from investors or lenders is crowdfunding, or the concept of collecting funds through small contributions from many parties using social media. Kickstarter, since 2009, is the largest crowdfund platform currently in operation although so far only open to US and UK creators. Recently successfully funded projects include a 3D printing pen, a graphic novel, a laser bike light, and a wristwatch.

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