Ideation ABC

Design ideation, in appealing to pluralism of form, suggests multiplicity of thinking and doing, within, between or without disciplines, also expressed in terms of Assemblage, Bricolage, or Collage, a kind of creative ABC which questions the commodification of word and image in a neoliberal economic gloabalisation. But when ABC is applied to product innovation, and hence marketisation, ideation is modified, its focus shifting from a critical to technical or developmental perspective.