Practising ideation

While talent matters in creative pursuits, the ability and skill to generate and communicate ideas can be improved through practice, as experienced in the ideation workshop (see ditto). This is because the human brain is highly plastic and very adaptable responding to practice. Indeed, rather than arguing that ideation depends on being naturally gifted, or expecting instant gratification from ideation, the belief that ideation improves with practice motivate us to make more effort and persist longer.