Creativity and innovation

Creativity is part of human intelligence but, in design, creativity is sometimes confused with innovation. But a distinction can be made in that creativity is about idea generation whereas innovation also involves the practical matters of idea implementation ("putting ideas to work"), and typically in a business or technology context, from products and services to methods and processes. In this sense, innovation is market- or technology-driven creativity that carries follow-through responsibility and organisational and commercial risks involving many stakeholders. In other words, having an idea is necessary but not sufficient for innovation.