Thursday, July 30, 2020

Ideation as a natural process

Frank Lloyd Wright wasn't just an outstanding architect. He was also a colourful character, a self-publicist who was not afraid to speak his mind: “Early in my career...I had to choose between an honest arrogance and a hypercritical humility... I deliberately choose an honest arrogance, and I've never been sorry.” Not surprising, then, Wright's musings are often quoted. For example, his view on ideation suggests a natural formgiving process that improves through practice: “Every idea that is a true idea has a form, and is capable of many forms. The variety of forms of which it is capable determines the value of the idea. So by way of ideas, and your mastery of them in relation to what you are doing, will come your value as an architect to your society and future. That's where you go to school. You can't get it in a university, you can't get it here, you can't get it anywhere except as you love it, love the feeling of it, desire and pursue it. And it doesn't come when you are very young, I think. I believe it comes faster with each experience, and the next is very simple, or more simple, until it becomes quite natural to you to become master of the idea you would express". (Frank Lloyd Wright, Idea and Essence, September 7, 1958).

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