Stephen Sondheim (1930-2021), the American composer and lyricist, had rather romantic views of art: "I had always thought an angel came down and sat on your shoulder and whispered in your ear 'dah-dah-dah-DUM ... Never occurred to me that art was something worked out". This he came to realise while studying composition at college: "You think it's a talent, you think you're born with this thing. What I've found out and what I believed is that everybody is talented. It's just that some people get it developed and some don't". And so with ideation. Altough the Eureka!, or Aha! moment may be tinted with romantic views of art and creativity - that art, and creativity is somehow a talent. Yet successful ideas have to be worked out. Work out in the sense there's a problem to solve by considering the facts. (Interestingly, Sondheim regarded himself a mathematician by nature). Ideation, then, as problem solving that includes skills (deliberate practice) and ways of seeing (mental representations) that can get developed (can be learned) over time.
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