Psychology of ideation

Psychology, or the study of the mind and behaviour, can be applied to a variety of issues that impact well-being and everyday life. This suggests that psychology can be applied to design thinking and making, And because design is both an individual and a social activity, so the disciplines of Cognitive Psychology, or the study of thought processes, including perception and problem-solving, and Social Psychology, or the study of social interaction, including group behaviour and social perception, may be helpful in understanding and explaining how designers think, act, and feel when engaged in design activities, from first thoughts to final outcomes.