TikTok, the short-form video platform, has, in its latest iteration, added the notion of ideation to its new Creative Assistance. That is, in TikTok's marketing jargon: 'Creative Assistance is an AI-powered virtual assistant designed to intelligently collaborate with brands and creators throughout their creative journey on TikTok ... through never-ending ideation and brainstorm sessions'. As with generative AI in general, TikTok's Creative Assistance works through prompts input to generate or refine scripts and images. That is, creative prompts yield creative outputs. Creativity, however, in its deeper sense often requires a more open and explorative approach than AI algorithms can offer. That is, to use generative AI effectively, and ethically human involvement is needed at both the beginning and the end of the process involving not only prompting, editing and iteration but also curiosity and compassion. In other words, it is human creativity that is giving shape to AI systems, not the other way around. Yet AI is already embedded in everyday software and so, like all technology, what matters is how AI is put into practice.
No comments:
Post a Comment