The word choreography comes from Greek and most commonly refers to dance movement (in the sense, 'written notation of dancing'). Conceptually speaking, choreography is about symbolically designing movement in time and space. But what does it mean in practice? Can the notion of choreography be applied to design and, more specifically to ideation, as in idea sketching? While choreographers often “invent” new ways of moving, choreography transcends movements, and gives them meaning. Similarly, sketching is a performative process and practice that expresses and communicates ideas and give them meaning. And so, designers, like choreographers typically think about the various aspects of the task in hand and whether guided by improvisation or based on a brief. In this pursuit, designers and choreographers alike use a broad and varied range of means, from traditional techniques to experimenting with AI technologies. Regarding choreography as the art of designed movement, choreography is everywhere where movement happens. That is, choreography, in the digital age embraces places, spaces and settings thereby reinventing stage performance and so extending the audience experience. Indeed, theatrical experiences are a classic happening. And so, in its many forms and iterations, choreography - and sketching - can be conceived both as dialectical practice and performance that, though disruptive in character, is constructive in outcome gesturing towards a state of being-without-limit. https://www.dance-masterclass.com/blog/what-does-a-choreographer-do
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